Plz help starbucks company in economics?

Starbucks manages to maintain an image, and a sense of yuppie prestige. Other coffee shops offer coffee of equal or greater quality, often at lower prices; however they lack the ambiance of the Starbucks franchise. Recently, Starbucks has seen a decline in profit. Consumers are deciding to waste less money on overpriced, nasty coffee. In the past year, Starbucks stock (SBUX) has declined 47%. They need to change their business model and focus more on providing great coffee to the mes.